Tap to Unwrap
Each Christmas, Khemistry creates an interactive and joyous season’s greeting for clients. In 2017, we gave the humble ‘gift tag’ the power to rate the quality of wrapped Christmas gifts, using Augmented Reality – thus providing the perfect way to sneak a peek. The tech gift tags were posted to clients with instructions for a purpose built Khemistry AR app. A mock TV infomercial was also created and shared on Khemistry’s online channels. It highlighted the pitfalls of traditional peeking methods and the benefits of Tap to Unwrap in a low-fi, funny way.
Clients stuck tags to presents and under the tree. Then using the app, friends and family could peek at presents anytime – with humorous results. Peeking had other rewards too, with $10 donated to the Smith Family for every peek – totalling $750. That’s 75 peeks from 50 engaged, entertained and curious clients. The perfect wrap to 2017.
Bronze Winner for Direct Mail at BADC awards 2018
Bronze 2018
Khemistry
Khemistry
Tap to Unwrap
See it in action
The offical Tap to Unwrap trailer
The BADC awards nomination pitch shows how the app works and outlines its benefits